Beware of hidden upselling when making online purchases

upsellI feel like this is an issue not many people are aware of. A while back, I received a phone call from a family friend who was purchasing a domain name from GoDaddy. She was only buying 1 domain name and she was on the last step, the checkout page, when she called me. She said she thought something didn’t seem right because her total was over $200. I told her to immediately stop and don’t complete the purchase. Continue reading

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You Don’t Know Jack About SEO

you're wrong about SEO

The purpose of this post is to debunk some of the Search Engine Optimization (SEO) myths floating around out there.

So, without further ado, here is the non-exhaustive list of exhausting mistakes people make: Continue reading

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What Is the Difference Between Web Design and Web Development?

Web Design

web designWeb design is the planning and creation of the public side of websites. This includes the information architecture, user interface, site structure, navigation, layout, colors, fonts, and imagery. All of these are combined with the principles of design to create a website that meets the goals of the owner and designer. Continue reading

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How to Find Topics to Blog About to Improve SEO

writer's blockAsk any Search Engine Optimization (SEO) professional and they will tell you one of the best ways to improve your search engine rankings is to maintain a blog with fresh content that is relevant to your website by writing new blog posts on a regular basis.

The problem many people run into is they run out of things to write about. This is the internet equivalent to writes’ block. If you’ve had this problem, don’t worry, there is an easy solution. Continue reading

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Personal Insurance Federation of Florida

PIFF Homepage by Tallahassee Web DesignWhen the Personal Insurance Federation of Florida (PIFF) decided they needed a website, they came to Tallahassee Web Design.

Not only did we deliver a clean, professional-looking website, we created it using a content management system (CMS) that makes updating the site a breeze.

Using our system, PIFF is able to keep the most up-to-date industry news, press releases, and position statements available on their website. By offering all of this rich information on their website, this has become an invaluable resource for distributing information to media outlets who would have otherwise had to call or email PIFF for position statements and other issues.

When they wanted to add a feature that would allow visitors to their site to look up their local legislators’ contact information simply by entering their ZIP code, we said “No problem!” and added that feature to the home page.

That’s the difference between finding true, professional web developers and simply hiring the lowest-bidding “web designer”. Great new custom features that add value become a reality instead of a roadblock.

If your business or organization needs to offer a lot of information to your visitors in a way that’s easy to navigate, contact Tallahassee Web Design today.

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10 Small Business Website Design Mistakes to Avoid

10. Website Design is too Busy

Simplicity is the key to great small business website design. There should be as few steps as possible between your potential customer and the desired action you want them to take, whether it’s to purchase a product or email you for more information.

When you go to Amazon’s website, you are presented with featured products along with a search feature. After you search for a product or click a featured item, you are taken to that item’s page which includes an “add to cart” option. Once you press that button, you are prompted to check out, which is Amazon’s desired action. They create a direct flow to that call to action that is short, simple and only takes a few clicks.

 

9. Confusing Navigation

Website navigation should be simple, obvious, and consistent throughout the site. If people get confused, they will leave your website and find one that’s easier to use.

confusing navigation

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Posted in Web Design | 5 Comments

The Importance of Great Web Design for Businesses

business website designIn today’s age of instant information at our fingertips, there’s no denying the influence the internet has on marketing and redefining the way we think about business processes.

When consumers need information, they don’t turn to print media, they go to the internet. They don’t drive around town or pick up the phone, they perform web searches and send emails. Businesses that do not have attractive, great website design, that is also functional, are missing the opportunity to convert website visitors into paying customers.

What is Great Website Design for Business?

Great business website design should:

  1. Be geared toward its target audience
  2. Convert visitors into leads
  3. Communicate who you are, what you do, and why it matters to your visitors
  4. Keep things simple
  5. Be self-explanatory

Why is Great Website Design Important?

There have been multiple studies published that all come to the same conclusion: Internet users make up their mind about a website in the blink of an eye.

As one study notes:

If people believe a website looks good, then this positive quality will spread to other areas, such as the website’s content.

Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.

 

As it turns out, not only will people judge a book by its cover, they do it naturally on a regular basis. So, not only is a website a MUST for ALL businesses big and small, your website must also have a professional, clean look and feel in order to create a positive lasting impression on potential customers.

Tallahassee Web Design offers website design, SEO and other services for all types of businesses all over the country. Contact us today to see how we can help you.

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Starting Out the New Year with Fresh New Website Designs

2012Tallahassee Web Design is starting out the new year with fresh new designs for local businesses. From Tallahassee self storage to real estate, local companies are looking to improve their image, and they’re turning to Tallahassee Web Design.

Whether you need a website, or you already have a website and you’re looking to freshen it up or add more functionality, we can help you start off the new year on the right foot.

For a sample of what you can expect from Tallahassee Web Design, check out the portfolio page.

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Let’s Bring Em Home!

It’s that time of year again; the Let’s Bring Em Home project (LBEH) is gearing up to fly service members home for the holidays to be with their families.

LBEH is a 501(c)(3) non-profit that does one thing and does it well: Bringing families together. It is run completely by volunteers with virtually no overhead so basically all donations go toward purchasing plane tickets for service members. These are not just any old plane tickets that you find on Priceline.com, the LBEH volunteers know the airline industry inside and out and scout out the absolute lowest prices which mean more tickets can be purchased and more people can be flown home for the holidays.

If you would like to help, click here for more information.

P.S. No donation is too small. If you skip just one of your morning triple-dip swirl fudgy mocha latte things and donate that $5 instead, you will be helping more than you know.

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Protect Images from Saving Using jQuery

Here is a short jQuery snippet to prevent people from saving your images by using the right-click context menu. Of course any image on the web can be screen-capped or gotten in other ways by anyone who is determined; this is to prevent the average person from saving your images. I have never wanted this myself, I wrote it for a client who wanted to “protect” their photos.

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Posted in Programming | Tagged | 1 Comment