10. Website Design is too Busy
Simplicity is the key to great small business website design. There should be as few steps as possible between your potential customer and the desired action you want them to take, whether it’s to purchase a product or email you for more information.
When you go to Amazon’s website, you are presented with featured products along with a search feature. After you search for a product or click a featured item, you are taken to that item’s page which includes an “add to cart” option. Once you press that button, you are prompted to check out, which is Amazon’s desired action. They create a direct flow to that call to action that is short, simple and only takes a few clicks.
9. Confusing Navigation
Website navigation should be simple, obvious, and consistent throughout the site. If people get confused, they will leave your website and find one that’s easier to use.