Simplicity is the key to great small business website design. There should be as few steps as possible between your potential customer and the desired action you want them to take, whether it’s to purchase a product or email you for more information.

When you go to Amazon’s website, you are presented with featured products along with a search feature. After you search for a product or click a featured item, you are taken to that item’s page which includes an “add to cart” option. Once you press that button, you are prompted to check out, which is Amazon’s desired action. They create a direct flow to that call to action that is short, simple and only takes a few clicks.

9. Confusing Navigation

Website navigation should be simple, obvious, and consistent throughout the site. If people get confused, they will leave your website and find one that’s easier to use.

8. Loose Brand Identity

Many small businesses don’t pay close enough attention to maintaining a tight brand identity. Your brand is much more than just your name; it is your entire look and feel across all media beyond your website.

For example, Apple maintains a consistent look between their software, operating systems, mobile devices and even their computers. Everything they do has a minimalist, industrial, metallic, clean feel to it. Apple maintains consistency right down to the spacing between the lines of type(1.4 ems for the last several years). Now compare that to the small business that has a website with inconsistent fonts, colors and branding throughout their website. Many businesses also attempt to print their own promotional materials from home without using the right colors, fonts and logos, further diluting their brand. When a business doesn’t maintain a consistent look, it makes them look like amateurs.

7. No Contact Information

It is very important to have your contact information readily available from every page on your website. Even if they don’t need to contact you right now, when consumers browse websites, they need to be assured that they can get in touch with you fairly easily if necessary. You have several options when it comes to having website visitors contact you. You can post your physical address, phone number, an email address, or a contact form where they can type a message and have it emailed to you. Whatever option you choose, be sure to reply to all inquiries in a prompt manner to reassure them that you are responsive to their needs.

6. Don’t Define Yourself Quickly

Basically what this means is, if people visit your home page and can’t tell what you do within about 10 seconds, your home page needs a serious overhaul. I have clicked on several websites recently and even after clicking on a few of their pages, I still couldn’t determine exactly what the purpose of the websites were. Here are some basic pieces of information that should be somewhere on the home page: who you are, what you do, where you are, and what makes you different from your competitors.

5. You are Disconnected from Your Customers

In this age of instant information and social media everywhere, customers like to feel engaged when it comes to where they do business. This is actually a lot easier than it may sound. Connecting to your customers is not only easy, it can be fun. You can start a blog, a Facebook page, or even a twitter account and start sharing a behind the scenes look at your business with your customers. When you get a new product in, post about it, maybe even with a video, and give your customers a sneak peek. Write about existing products or services and ask opinions and feedback on them. Or even write about the general news and events of the day. The whole point is to show your customers you’re human too and connect to them on a human level.

4. Don’t Keep Content Fresh and Up to Date

Nobody likes going to a website only to find out the information is outdated. If you discontinue a product, it should be removed from the site, if you’re out of stock, it should say that on the website, if your contact information changes, it should be reflected on the website. When your website is outdated, it gives the appearance you’re not in business any more. If you don’t want to contact your webmaster to make changes for you for every little update, maybe what you need is a content management system(CMS). A CMS allows you to log in to your website and make changes to it just as easily as logging in and checking your email. Practically anyone can do it. Content management systems happen to be a specialty of ours at Tallahassee Web Design.

3. Don’t Track Visitor Information

Do you know how many visitors came to your website last month? Do you know how they found you? How much time they spent on the site? Their demographics?If you’re not tracking visitor information, you’re missing out on a goldmine of information that you could be using to market toward your target audience.

2. Don’t Use or Fully Understand SEO

Most people have heard of SEO, but very few fully understand how it works, including people who call themselves SEO experts. Search Engine Optimization(SEO) is how your website is “marketed” to search engines. I use the term marketed because it’s really more about how your site appears to search engines as opposed to an exact, quantifiable science(although we almost have it down to a science at Tallahassee Web Design).  If you want to maximize your website’s visibility in search engines, you’ll need to find help from real experts. Even then, it will take some time because there are some factors search engines use that are even out of our control.

1. Don’t Have Full Control Over Your Website’s Assets

By assets, I am referring to your domain name, web hosting account, graphics, files, and anything else required to run your website. All too often, Tallahassee Web Design is contacted by people who never took full control over their website’s assets, left it in the hands of some freelance webmaster, and become stuck at the mercy of their soon-to-be ex-webmaster.

The #1 absolutely most important asset is your domain name. There are millions of domain names out there, but they are all unique and there can be only one like yours. Even if you don’t know how to manage a domain name, you should at least have the login and password so you may hand it off to someone who does know how to manage it, should you ever need to take matters into your own hands. Without your domain name, you have nothing. Files can be rebuilt, emails can be resent, but you only have one domain. At Tallahassee Web Design, anything we ever produce for you is yours; no questions asked. If you ever decide to use another web development company(although no clients have left us yet), we will gladly hand over all assets and make the transition as smooth as possible. If you need a logo or piece of artwork we did so you can have it printed elsewhere, we will gladly send the files and even work with the other vendors.

Bonus Tip: Don’t Do It Yourself!

Small business website design is not a do-it-yourself venture. Website design is much more than merely words on a screen; it takes a lot of technical expertise behind the scenes to keep a successful business website running smoothly.

Attempting to build it yourself can actually do more harm than good. The importance of first impressions can’t be over-stated. If a potential customer visits your website and finds an amateur mess, they’ll have a negative first impression that will stick with them for a long time. You may also hurt your search engine rankings with bad website design and it will take some time to overcome this.

If you think you can’t afford a premium website for your business, think again. Tallahassee Web Design offers competitive prices and flexible payment plans. A great-looking, functional website is so well within your reach, you might be surprised.

Contact us today for a free consultation.

When consumers need information, they don’t turn to print media, they go to the internet. They don’t drive around town or pick up the phone, they perform web searches and send emails. Businesses that do not have attractive, great website design, that is also functional, are missing the opportunity to convert website visitors into paying customers.

What is Great Website Design for Business?

Great business website design should:

1. Be geared toward its target audience
2. Convert visitors into leads
3. Communicate who you are, what you do, and why it matters to your visitors
4. Keep things simple
5. Be self-explanatory

Why is Great Website Design Important?

There have been multiple studies published that all come to the same conclusion: Internet users make up their mind about a website in the blink of an eye.

As one study notes:

If people believe a website looks good, then this positive quality will spread to other areas, such as the website’s content.

Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.

As it turns out, not only will people judge a book by its cover, they do it naturally on a regular basis. So, not only is a website a MUST for ALL businesses big and small, your website must also have a professional, clean look and feel in order to create a positive lasting impression on potential customers.

Tallahassee Web Design offers website design, SEO and other services for all types of businesses all over the country. Contact us today to see how we can help you.

Tallahassee Web Design

Whether you need a website, or you already have a website and you’re looking to freshen it up or add more functionality, we can help you start off the new year on the right foot.

For a sample of what you can expect from Tallahassee Web Design, check out the portfolio page.

LBEH is a 501(c)(3) non-profit that does one thing and does it well: Bringing families together. It is run completely by volunteers with virtually no overhead so basically all donations go toward purchasing plane tickets for service members. These are not just any old plane tickets that you find on Priceline.com, the LBEH volunteers know the airline industry inside and out and scout out the absolute lowest prices which mean more tickets can be purchased and more people can be flown home for the holidays.

If you would like to help, click here for more information.

P.S. No donation is too small. If you skip just one of your morning triple-dip swirl fudgy mocha latte things and donate that $5 instead, you will be helping more than you know.

How it Works

This snippet scans your page for images, gets the src attribute, replaces the source with a blank gif(which isn’t included here), and uses CSS to make the image’s background the original source image. It’s basically like laying a blank gif over your images.

Line 1: The main selector and loop beginning. You can change the jQuery selector to only protect certain images.

Lines 2-4: Get the original image’s height, width and src attributes.

Line 6: Target the current image in the loop iteration that matches the main selector for altering.

Lines 7-12: Alter the current image’s CSS properties. (This is very important)

Line 15: Swap the original src attrtibute with the blank gif.

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$('img').each(function(){
    var src = $(this).attr('src');
    var width = $(this).attr('width');
    var height = $(this).attr('height');
 
    $(this).css({
        'width':width+'px',
        'height':height+'px',
        'background-image':'url('+src+')',
        'background-repeat':'no-repeat',
        'background-position':'center center',
        'padding':'0'
    });
    $(this).attr({
        'src':'img/blank.gif'
    });
});

Very Important

In order for this to work properly, the images you use this on need to have their height and width attributes set in your HTML and not just CSS.