When consumers need information, they don’t turn to print media, they go to the internet. They don’t drive around town or pick up the phone, they perform web searches and send emails. Businesses that do not have attractive, great website design, that is also functional, are missing the opportunity to convert website visitors into paying customers.
What is Great Website Design for Business?
Great business website design should:
- Be geared toward its target audience
- Convert visitors into leads
- Communicate who you are, what you do, and why it matters to your visitors
- Keep things simple
- Be self-explanatory
Why is Great Website Design Important?
There have been multiple studies published that all come to the same conclusion: Internet users make up their mind about a website in the blink of an eye.
As one study notes:
If people believe a website looks good, then this positive quality will spread to other areas, such as the website’s content.
Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.
As it turns out, not only will people judge a book by its cover, they do it naturally on a regular basis. So, not only is a website a MUST for ALL businesses big and small, your website must also have a professional, clean look and feel in order to create a positive lasting impression on potential customers.