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Search Engine Optimization (SEO)

There are many misconceptions and false rumors swirling around out there about what SEO is and what it takes to get visitors to your website.

May people are under the impression that all you have to do is create a website, search engines will magically discover it, place your site on the first page of search results, and people will come flooding to your site.

The truth is, getting your website to rank well in search engines takes time, patience and expert knowledge of serious SEO.

The majority of people who claim to know SEO are selling snake oil. They will make a few minor changes to your website, pepper it with a few keywords, take your money and be on their way while you see no noticeable change in your website's search engine rankings or traffic.

Serious SEO

Now take a look at a few actual SEO campaigns Tallahassee Web Design performed for some local businesses' websites.

The numbers and days are 100% real. Search terms and business names have been obscured to protect their privacy.

When you search for something in Google, the resulting page is what's called the Search Engine Results Page (SERP). The higher your website appears in the SERPs, the more people will be able to find your website. The graphs below represent Google SERP rankings.

SEO client #1 was a 4 year old website that just couldn't break in to the first page of search results.
We changed that.

SEO client #2 was a brand new website for a business that wanted to appear in Google as quickly as possible.
Is page 20 to page 1 in 30 days quick enough?

Whether your website needs a nudge or a BIG BOOST to get to page 1, Tallahassee Web Design has you covered.

SEO vs. Buying Ads

If you're thinking about buying ad space on various websites, here's something to consider:

1. Purchasing ads has absolutely no effect on your SEO rankings.
   
   
2. You must pay for ads for the entire duration you want to receive traffic.
   The minute you stop paying, the traffic stops.
   
   
3. When you purchase advertising, your ads will only appear on 1 or a small handful of sites, depending on how much you're willing to pay for multiple ad networks.

Now, let's look at SEO:

1. Serious SEO improves your search engine rankings in a big, noticeable way.
   
   
2. After a successful SEO campaign, your site goes on cruise control and only requires minor maintenance to maintain rankings. Traffic will never drop off suddenly like it can when you purchase ads.
   
   
3. SEO improves your website's visibility across ALL major search engines making it easier for people everywhere to find you, regardless of which website they're using.

Contact us today for more information about our SEO services.

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